Style Snap Sell
Buyers have busy lives, so our job is to make it easy for them to buy your property. Photography is key and therefore the quality of the marketing material is just as important as it's content.
If the home is already furnished, we strongly recommend using a photographer who will work with a home stylist. Together they know how to rearrange each room, bring in props (accessories) to fill in the gaps and remove personal possessions so the home buyer is not distracted, and it becomes easier to determine whether the home is suitable for them.
If a property is not furnished then get it staged so it can be professionally photographed and presented to market maximising on its value, you wouldn't go out to a job interview wearing tracksuit bottoms so put your best foot forward, this is after all your biggest asset!
We recommend a smaller number of lifestyle images as ‘teasers’ to entice the buyers in and want to then look at the whole property.
We’re not talking about “champagne on ice” imagery, buyers today are discerning so contrived styling isn’t an option, it needs to make sense. We like to use quirky accessories to bring a smile to a buyers face.
Photos by Harriet Brocket Photography
With social media platforms ever popular, a good photo can speak not a thousand words, but a million and why it is so important to capture the lifestyle and essence of a home at any level
One main factor is how a room is photographed and from what angle as this is the very first impression a potential buyer is going to have online. We then need to be sure that when they come through the door in person it resonates, makes sense and they are pleasantly surprised. Too often the photography is shot on a very wide angle which can distort a buyers perspective of the scale so the first thing they think on entering is disappointment so not a good start!
With our founder, Kate’s background in photography and art, at EHG Home we know how to compose a room with the right furniture and accessories to complement a room
We also use photography and artwork to hang on walls. It can be emotive for a buyer and help sell the lifestyle not to mention complements and finishes off a room.
Landscapes especially depicting water resonates with calmness, botanical and conservative abstracts depict mood very effectively. We love The Venice Surf series by Kate Holstein @Lumitrix
And “Hollywood” by Sinziana Velicescu @Lumitrix
We will soon be launching our Etsy shop with some of Kate’s carefully curated photos, we will also be bringing you accessories and homewares all perfect for staging and styling your home